smartwater — keep living smart

smartwater’s newest brand campaign titled “keep living smart” encourages us to make smarter choices in day to day life. So we partnered with famous SNL comedian Pete Davidson to become the face of all things smart. Because if Pete can do it — so can you.

Copywriter: Jake Tannery
Content Creator: Michael McLenighan

To announce our partnership, we posted a tease-and-reveal video on Rehydration Day — July 5th.
Because who doesn't require some serious hydration after the 4th?

To really make Pete the new face of smartwater, we dug into our archives and recreated
iconic smartwater ads from the past.

Of course, we couldn't miss an opportunity to ask Pete for some personal words of wisdom.
Thus, "peteisms" were born.