smartwater — keep living smart
“keep living smart” invites people to hydrate smarter with smartwater. To really stand out in the oversaturated and not overly exciting category, we partnered with famous SNL comedian Pete Davidson to spread the word and remind people to keep making smarter choices.
Role: ACD
Copywriter: Jake Tannery
Shot by Michael McLenighan
To announce our partnership, we posted a tease-and-reveal video on July 5th (Rehydration Day).
To truly make Pete the new face of smartwater, we dug into our archives and recreated iconic smartwater ads from the past.
Of course, we couldn't miss an opportunity to ask Pete for some personal words of wisdom. Thus, "peteisms" were born.