ULTRA doesn’t just get you to the finish line — you’ll leave it in pieces.

If you’re trying to not just reach your goals but absolutely, utterly smash them, there’s only one sports drink for you — POWERADE Ultra. We created 3D representations of these goals and animated their destruction by the word “ULTRA” before resolving on product.

3D Animator / Compositor: Warren Rudd
Copywriter: Jake Tannery
ACD: Adam Mania